منابع مشابه
Rational Choice Theory: A Cultural Reconsideration
Economists have heralded the formulation of the expected utility theorem as a universal method of choice under uncertainty. In their seminal paper, Stigler and Becker (Stigler & Becker, 1977) declared that “human behavior can be explained by a generalized calculus of utility-maximizing behavior” (p.76). The universality of the rational choice theory has been widely criticized by psychologists, ...
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In recent years, enriching traditional revenue management models by considering the customer choice behavior has been a main challenge for researchers. The terminology for the airline application is used as representative of the problem. A popular and an efficient model considering these behaviors is choice-based deterministic linear programming (CDLP). This model assumes that each customer bel...
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متن کاملrational choice theory: a cultural reconsideration
economists have heralded the formulation of the expected utility theorem as a universal method of choice under uncertainty. in their seminal paper, stigler and becker (stigler & becker, 1977) declared that “human behavior can be explained by a generalized calculus of utility-maximizing behavior” (p.76). the universality of the rational choice theory has been widely criticized by psychologists, ...
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ژورنال
عنوان ژورنال: BMJ
سال: 2003
ISSN: 0959-8138,1468-5833
DOI: 10.1136/bmj.327.7410.339